This month, I’m participating in the AtoZ Blogging Challenge. The first post is A, the next is B and so on every day this month, except Sundays. Last year, my theme was Scotland. This year, my theme is The Writing Life. Check back here every day this month to follow along and find out what I’ve learned in the last year. For instance:
C is for Collaborate – You know the old saying: A rising tide lifts all boats. It’s true for authors, too. The more we collaborate and cross-promote by tweeting, re-tweeting, joining book release parties on Facebook, and so forth, the more our reach grows. I’ve gained new readers that way, and I’m sure my readers have found some new authors, too.
If you wonder why you would want to help your “competition,” think again. Readers love similar books. Mysteries, contemporary romance, historical fiction, even Scottish historical romance. Once they’ve read everything by their favorite author, they go looking for similar books.
Don’t pass up an opportunity to cross-promote. Retweet other authors. Participate in online book release parties. Create opportunities for other authors by hosting your own online party and inviting them to “appear” to talk about their new book, run a contest and give away a prize. If you’re not sure who else your readers would enjoy, ask them. Or explore bookstores to see whose books are similar to yours. You never know how many great authors, great stories, and new readers you’ll find!